This comic from xkcd is great and sums up one of the great challenges of communicating what sustainability is. There is always the danger that phrases become buzz words and lose their meaning, which inevitably leads to fatigue and eventually loss of impact.
A danger of talking and communicating the ideas about ‘sustainability’ are invariably that it gets conflated with the issues of climate change and carbon emissions, which is somewhat of a paradox since is should be a topic that covers almost everything that we do. In its purest form in a perfect future, the word should not even need to be uttered since it should be second nature to everyone.
Thoughts on environmental and technology issues, with an eye firmly on the future, from an environmental consultant in the UK
